Media Assistance Guidelines

Thank you for your interest in Alberta.

Travel Alberta abides by the following guidelines when considering a hosted media visit to the province. Our primary goal is to assist media who can provide editorial coverage of Alberta as a travel destination. The Travel Alberta Media team assists with information requests, interviews and itinerary development. We assess each request individually.


To qualify for hosting assistance and itinerary arrangement from Travel Alberta, the visiting media (online, print or broadcast) must be covering at least two regions within the province during their trip. If you are visiting one destination in Alberta, please contact the destination marketing organization for the region you are interested in: Banff Lake Louise TourismTourism JasperEdmonton TourismTourism Calgary or Tourism Canmore Kananaskis.

At least three weeks prior to your anticipated arrival date, we require the visiting media to complete the User Registration Form on Travel Alberta’s Newsroom. This form will help us to assess the level of support Travel Alberta can offer based on alignment with Travel Alberta’s strategy and the requesting media’s outlet demographics, social media audience and additional factors.

As part of Travel Alberta’s organizational strategy, we only support media visits from media creating content for outlets in Canada, U.S., U.K., Germany, Mexico, Australia, China, and Japan. 


Personal health and travel insurance are not covered by Travel Alberta and are the responsibility of the travelling media.


Travel Alberta’s primary means of support will be economy airfare. Spouse and companion flights are not covered and cannot be booked by Travel Alberta. Any flight changes and change fees incurred after the flights have been booked by Travel Alberta are the sole responsibility of the visiting media.


Rental Vehicles
If a rental vehicle has been arranged for your visit, Travel Alberta will cover the vehicle cost, costs per kilometre, and LDW (loss, damage and waiver) insurance. Travel Alberta does not cover additional/personal liability insurance. All fuel charges are the responsibility of the travelling media including returning rental vehicles with a full tank of fuel. Unless it has been pre-determined that a GPS device is necessary for your visit, the cost of renting a GPS unit will be the responsibility of the visiting media.

While the rental vehicle will be direct billed back to Travel Alberta, you may be required to provide a credit card for incidentals including accidents, traffic/speeding tickets and additional amenities (additional drivers, car seats, ski racks, etc.) that are not covered by Travel Alberta.

Other Ground Transportation
If a rental vehicle is not provided to you, Travel Alberta will cover ground transportation costs between destinations (bus, shuttle, taxi) on a case by case basis.  


There are a variety of accommodation types available in Alberta from hotels and lodges to camping. Hotel accommodation is at the discretion of Travel Alberta and the partnering destination marketing organizations. Media guests are responsible for their own incidentals and will be required to provide a credit card upon check-in.

Hotels in Canada are non-smoking. Cleaning fees resulting from guests smoking inside their room are the responsibility of the visiting media. As well, if travelling with pets that are outside the scope of the travel story, the visiting media will be responsible for any pet-related fees. Long distance charges incurred from hotel rooms will be the responsibility of the visiting media.


Dependent on the individual media, story assignment and nature of the visit, hosted meals may be provided by Travel Alberta, the destination marketing organization or hotel/restaurant. Hosted meals will be identified in your itinerary. If meals are not hosted, visiting media are responsible for the expense. Except where noted in the itinerary, charges for alcohol are the responsibility of the travelling media.


Dependent on the individual media, story assignment and nature of the visit, visits to attractions and activities may be provided by Travel Alberta, the destination marketing organization or the attraction/activity operator.


Tipping in Alberta is standard practice. Gratuities for meals, drinks, hotel services and taxis are the responsibility of the travelling media. It is recommended that you tip the restaurant wait staff 15-20%, bar staff $1 per drink, hotel bellhop $1 to $2 per bag, hotel cleaners $2 per day and taxis 10-15% of the fare.


Most hotels and public spaces in Alberta have internet access, often free to patrons. For media reporting live online, such as social media or uploading video content, Travel Alberta may provide portable Wi-Fi devices for use during the trip that must be returned upon completion of the visit. These devices are distributed on a case by case basis. Travel Alberta does not cover the cost of long distance roaming charges incurred on either mobile or portable devices when visiting the province. We encourage all international media to use Wi-Fi or purchase an international phone plan prior to coming to Canada.


Once you have arrived in Alberta, if for any reason you are unable to visit a destination or take part in an activity listed on your itinerary, please make every effort to get in touch with the designated contact person listed on your itinerary or with the Travel Alberta Media Specialist.

Arrangements have been made with the participating partners and you are expected to arrive at the times set out in the itinerary. If you anticipate being late or need to cancel an activity outright, please give as much notice as possible to our partners. Travel Alberta does not cover cancellation fees incurred with less than 24 hours’ notice.


All eligible expenses to be reimbursed by Travel Alberta must be submitted within 30 days of the media visit.


Film permits are required when filming in national and provincial parks in Alberta. To obtain a permit, an application must be submitted at least ten business days prior to filming activities. Travel Alberta will assist you with the acquisition of a film permit if required. If you arrive and do not have a film permit for filming within a park, it cannot be acquired while you are here.

Parks Canada Film & Photography Permit Applications
Alberta Parks Film & Photography Applications

Once approved, a permit will be issued which outlines conditions and supplementary requirements associated with the production. Please pay careful attention to the conditions outlined in the permit. Though Travel Alberta may have applied for permits on behalf of the visiting media, it is ultimately the responsibility of the travelling media to adhere to all conditions agreed to by accepting the permit.

Film permit fees are applicable and discounts may be applied depending on expected content and exposure. Dependent on the individual media, story assignment and nature of the visit, these fees may be covered by Travel Alberta. Costs associated with violation of the permit or filming without a permit are the sole responsibility of the visiting media.


Travel Alberta reserves the right to request a copy of the coverage produced from supported media trips, whether video, print, online or photography.

Each year, Travel Alberta assists many media visiting Alberta; however, Travel Alberta reserves the right to deny working with any media who do not meet the above requirements or abide by the above guidelines. 


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This area is reserved for members of the news media. If you qualify, please update your user profile and check the box marked "Check here to register as an accredited member of the news media". Please include any notes in the "Supporting information for media credentials" box. We will notify you of your status via e-mail in one business day.